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Christopher Stombaugh (DiCello, Levitt & Case, Mentor, OH) has been a thought leader on applying many of the cognitive neuroscience techniques. As a trial lawyer, Mr. Stombaugh's expertise has led to several record setting jury verdicts, often seven and eight figures. He was, until recently, a partner at the Keenan Law Firm in Atlanta, Georgia. Mr. Stombaugh is the Past President for the Wisconsin Association for Justice. He has been names to Super Lawyers for Wisconsin since 2010.

Bobby DiCello (The DiCello Firm, Mentor, OH) worked as Assistant County Prosecutor in the largest prosecutor’s office in the State of Ohio, The Cuyahoga County before joining the firm. As a prosecutor, he quickly earned the rank of In-Charge Supervisor, managing 16 prosecutors and tried more than 40 major jury trials. His practice at the firm focuses on civil rights, police misconduct, wrongful death, class action and mass tort. He handled the appellate work for Donzinger v. Chevron.

Why You Must Come to PowerStory


Conference Overview

Studying with the thought leaders of the plaintiff bar, researching the neuroscience and psychology, and working with television and movie screenwriter legends has brought Chris Stombaugh and Bobby DiCello to develop PowerStory, a method of litigation that addresses the every increasing “difficult” juries, mediators and defense counsel.

The steps are:

  • understand how you communicate and do so in an authentic, honest way
  • create a rapport with juries and others on a level where they truly listen and connect with you and what you are saying
  • present your client’s Story that leaves them with no option but to be convinced of its truth
  • address and overcome any resistance presented
  • ask for a settlement or verdict that juries, mediators and defense counsel feel compelled to award.

PowerStory will not only teach you all the steps but what it takes to be successful at applying them to your case. And your case results will show it.

Once you have learned the skills to connect and convince, Bobby DiCello will teach you how to develop the story that will win your case. A PowerStory that draws upon literature and theater, but has its own unique structure and application developed for the plaintiff environment; an approach that focuses on trial preparation and urges teaching over argument. You will learn how to consistently send a message that reaches jurors, judges, mediators and opponents. A message that will compel the result you seek, regardless of the resistance from the defense.
The program involves some working sessions, therefore enrollment is limited.

  • Sunday, August 13, 2017

    11:00 a.m. to 12:00 p.m Registration with Light Lunch
    12:00 p.m. to 6:15 p.m Conference Program
    Understanding We are in a War When Telling Our Client's Story
    Bobby DiCello, Chris Stombaugh
    Intro the Power of Suggestion and Belief
    Chris Stombaugh
    Where We Are With Our Jurors and How We Got Here
    1. How we are seen today by jurors and the larger society.
    2. The change in the perception of trials over time.
    3. The change in our jurors cognitively and generationally.
    Chris Stombaugh
    Defining The Problem: 'THE WALL'
    1. Source Resistance: The comparative credibility problem we have as plaintiff trial lawyers with jurors.
    2. Reactance: The resistance of jurors to the trial process and being persuaded by anyone. Reactance is resistance against the persuasion process itself.
    3. Skepticism. Skepticism is resistance directed against the offer or proposal. It is resistance to our message to them.
    4. Inertia : The reluctance to change. It is an attachment to the status quo.
    Chris Stombaugh
    The Problem Persuasion Paradox: 'It all begins with you.'
    1. If the resistance we face in having our story received, believed and acted upon by the jury is because of who we are, what we communicate and the trial process then the solution also begins with us.
    2. Questions are the answer: 3 topics which connect
    Chris Stombaugh
    Science and The Storyteller: What science is teaching us about becoming irresistible. Here is Irresistible 101.
    1. It all begins In You: Your emotional state as a key to overcoming resistance.
    2. Physiology Matters: Assuming helpful posture, movement and gestures as a key to overcoming resistance.
    3. Some Important Things Are More Important Than Other Important Things: Separating the major and minor keys to overcoming resistance by keeping the main thing, the main thing.
    Chris Stombaugh
    The Jericho Method: How The Walls Come Tumbling Down.
    1. Becoming: Your emotional state matters. Learning to be a powerful beacon of rapport.
    2. Projecting: Making Yourself Contagious. Moving from individual to group rapport. You can change the room.
    3. Connecting: Stages of Deep Rapport: Mastering rapid methods for deep rapport.
    Chris Stombaugh

    Monday, August 14, 2017

    8:30 a.m. to 5:15 p.m
    Breakfast and Lunch Included
    Conference Program
    Why Story-in-Trial Works With and Empowers Who You Are and What You're Doing Right Now
    1. Discover the places where the compelling case story comes from – and learn why details win.
    2. Learn how to find your own compelling storytelling voice while activating your five senses.
    3. Work with evidence to capture and enhance your unique storytelling ability.
    Bobby DiCello
    Story-in-Trial – It's Not What Your Might Expect
    1. Apply an important principle of documentary storytelling, creative arrangement, to improve case workup, discovery, and presentation in trial.
    2. Discover how Story-in-Trial fits with other established trial strategies; i.e., like Rules of the Road, The Reptile, and Polarizing the Case.
    3. See how Story-in-Trial empowers and focuses your jury selection.
    Bobby DiCello
    How To Find Your Client's Story
    1. Experience what it's like to connect with another person and how that promotes story building.
    2. Practice active listening with another person and learn how that helps you with your client.
    3. Discover important relationships in the case with scene setting.
    Bobby DiCello, Jude Basile
    Essential Aspects of the Story-in-Trial Approach
    1. Experience the power of two supreme storytelling tools: point of view (framing) and place.
    2. Use Story-in-Trial to teach burden of proof, to show standard of care, and to characterize the opponent.
    3. Learn how to identify and create a compelling case theme (and frame) that drives big verdicts.
    Bobby DiCello

    Tuesday, August 15, 2017

    8:30 a.m. to 11:30 a.m.
    Breakfast Included
    Working With the Techniques: Incorporating the Story Method into Your Cases
    1. Outlining the Story of Your Case
    Chris Stombaugh, Bobby DiCello
  • Conference Image

    The Encore at Wynn Las Vegas is Steve Wynn’s all suite addition to the highly successful Wynn Resort & Country Club, the only casino resort to have the Mobile 5 Star, the Michelin 5 Red Pavilions and the AAA 5 Diamond Rating. In addition to the five restaurants that showcase award winning chefs presenting varied cuisine from around the glove, a casino that will excite the senses and the Esplanade for shopping, you can enjoy all of the 16 restaurants, spa and golf offered by the Wynn Las Vegas.

    Conference Room Rate

    360 Advocacy has secured a limited block of suites on a first-come, first serve basis at the group rate of $239. The room block will end July 23, 2017. To register for a room, click the Hotel Reservation link above or call 1.877.321.9966 and ask for the 360 Advocacy room block.

    Continuing Legal Education

    An application for accreditation for continuing legal education credit (approximately 19.00 credit hours, including 2.0 ethics hours for 60 minute states and approximately 22.80 credit hours, including 2.4 ethics hours for 50 minute states) has been submitted to all mandatory CLE states. Number of credits awarded will vary based on state regulations. Please bring your license and/or bar information with you to the program.

    Conference Guarantee

    We take our pledge of excellence seriously. If the Conference does not live up to your expectations, we will refund your registration fee. Because the faculty will use real cases from their own files and share information only available at the Conference, you will be agreeing to the confidentiality of the program when you have been accepted into the program. The Conference is open to plaintiff personal injury attorneys only and anyone who represents personal injury defendants and/or insurance companies are ineligible to attend. The confidential nature of 360 Advocacy programs does not allow for audio or video recording, and the written materials are only available to attendees.

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