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Email Marketing is for ALL lawyers

In the “old” days before the Internet, lawyers would communicate via mail. With the initial introduction of the Internet, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got Mail!”

But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for lawyers to communicate with clients, lawyers and other professional relationships?

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