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You Need a Marketing Strategy!

Marketing a law firm is no different than positioning any other professional services business. You need a strategy. It’s not uncommon to try to “wing it” by designing low-budget brochures after-hours, or assigning a receptionist the daunting task of keeping up with the firm’s website. But while you might have skated through with that approach in the past, increasing your caseload ever so slightly but not knowing how, the reality is that kind of scattered marketing approach is no longer viable in today’s sophisticated, crowded market.

With the introduction of social and mobile platforms, plus increasingly tech-savvy clients, law firms have to market from every angle from TV advertising, to direct mail and internet-tracked eCRM campaigns – to reach customers consistently. Here’s your wake-up call: You can’t handle this alone, even with paralegals pitching in. Plus, shouldn’t your employees focus on what they do best, converting the leads…

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