By John Gomez, Co-Chair of Damages: Go Big or Go Home
We all are accustomed to using focus groups to evaluate the strength and weaknesses of our cases. At Gomez Trial Attorneys we are now using focus groups to actively discuss the damage award. As the arbiter of the damage award, we want to learn what truly matters to the jurors regarding our case and what they believe makes the case worth what we think the case it is. Therefore, we use focus groups to:
Predict – We do not try to use the focus group to predict the outcome, but to tells us what works and what doesn’t in areas such as theory of the case, the claims, the various witnesses we will be calling, and the Ask – how much money should we be asking for.