By Steven Gursten, Chair of Auto Crash Litigation 3.0
1. Show that the injury is objective. My rule is that a jury should be able to see and point to every injury. Why is this important? As a rule, jurors don’t like lawyers, and they have been poisoned by 30 years of insurance company propaganda about people exaggerating injuries. Jurors will be naturally suspicious. Anything you can do to reduce suspicion and increase credibility will improve your chances of successfully achieving a great trial result. Make your client’s injuries real, tangible and objective – something the jurors can take back with them when they begin deliberations in the jury room as exhibits.